About Us
ITS Music has reached over 5M views on YouTube and received global support from YouTube Kids, Amazon Music, Spotify Kids and Tidal, with the entire catalogue available to download and stream on all digital platforms. ITS Music was established by mother and son songwriting duo Sha and Silas in 2019 as a joint venture with Sony Music UK.
Sha Armstrong
Co-founder, Songwriter
As one of the leading UK children's songwriters, Sha began her musical career as a songwriter and performer in a successful 80's pop band. She later became a children's entertainer and private piano teacher before training as a secondary school music teacher. She is currently Music Director of a large primary school in Twickenham and has been a published children's songwriter for 35 years.

Silas Armstrong
Co-founder, Songwriter
Silas began playing instruments and writing songs as a child. Whilst studying music tech at college and Commercial Music at University of Westminster, he wrote and performed in a number of bands, performing at Glastonbury Festival and touring Europe with the likes of Panic at the Disco! Since graduating in 2010, Silas has worked across the music industry as a creative director, producer and digital marketer whilst continuing to foster his songwriting and musical collaborations.
Darcey Fryer-Bovill
Singer
Darcey has been the voice of ITS Music since she was 8 years old! She has sung on all the songs and her favourite part is singing harmonies with the melody line. She attends Junior Guildhall on Saturdays where she studies piano and marimba. She is due to take grade 8 on both instruments later this year. Darcey recently won the Girls' Challenge Cup for singing, and the Junior Recital Cup on her marimba, at Richmond Borough Music Festival. She is also auditioning for the lead role in the West End production of Matilda.

Dave Cooke
Producer
Dave is no stranger to Children’s productions, having written music for The Mister Men, Chucklevision, Bananaman, Blue Peter, Astrofarm, Cabbage Patch Kids, Benjamin Bear and many other TV and film projects. He is delighted to be part of the ITS MUSIC team both as a writer and producer. For more details check out www.davecooke.com